Vanessa provided an opener about what it means to lose control over your identity – in her role at Google running Webmaster Central, she ended up taking a very public profile in SEO and site design, and people used her identity for humor (Yahoo blog posts linking her romantically to other SEO folks, someone else linkbaiting “Vanessa Fox Nude”). At that point it really became a conversation – other people who’ve lost control over their identities and what they’ve done about it – take it over, wait for it to die out, etc. We then talked about secondary actors (infant children, future spouses) and then had a long conversation about whether it’s ok to make available photos & videos of your children.