Woot.com disclaimer: thank heavens they told us

As a fan of woot.com (and the creator of an accused imitator), I noticed tonight a new disclaimer:

do not taunt happy fun ball

If you can’t read my screenshot (because I still haven’t upgraded this theme), the first sentence says

Product narratives are for entertainment purposes and frequently employ literary point of view: the narratives do not express Woot’s editorial opinion.

I don’t know when this came along – it’s super-new and the google hasn’t been of any help.

Was this legitimately confusing anybody, or angering particular vendors who couldn’t overlook the silliness while the cash came in? The words “editorial opinion” seem specifically chosen.

(Random note: I’m listening to the new Girl Talk mashup album and “Whoomp! There It Is” just played. Woot was a better name than Whoomp.)

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